Black Friday is rapidly approaching. But even as retailers continue to hype sales for the holiday mega deal event, global supply chain concerns linger. Online shoppers saw over 2 billion out of stock messages in October alone, according to Adobe analytics. And inflation is at a 30-year high, meaning the cost of everyday goods is steadily increasing. So holiday shoppers be warned: The Black Friday sales you’ve come to expect are still happening, but on more limited product categories and at higher prices than in previous years, making it more important than ever for shoppers to find real bargains on products that are actually worth the money.
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