The average American uses an astounding 141 rolls of toilet paper a year. If you’re going through that much tissue, we think it’s worth settling on a brand you actively like (you could also consider cutting back, with the help of a bidet). Over the course of 10 months, we tushy-tested 36 varieties of toilet paper. And we concluded that Unilever’s Seventh Generation 100% Recycled Extra Soft & Strong Bath Tissue and Procter & Gamble’s Charmin Ultra Strong are the most likely to please the most people. Amazon’s Presto! Ultra-Soft Toilet Paper, our budget pick, is great for folks looking for soft-enough toilet paper that costs less.
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